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| Gmail Add-On EmailOracle Just Destroyed Your Inbox Overload Lie |
| Monday, 11 October 2010 13:32 |
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I have fond memories of the old days of dial-up AOL (and no, not just because they’ve acquired us now). I remember thinking how stalkerishly awesome it was that I could see if another AOL user had read the email I had sent them, if they hadn’t replied yet. Then the Internet had to come along and ruin everything. But wait, a nifty startup just popped onto my radar which brings that functionality to Gmail. EmailOracle is going to seem like a nightmare to some people at first glance. But it’s actually really cool — and smart. The service, which is a browser plug-in, augments Gmail to make it easy to track any message you send, get analytics on it, and send yourself reminders about the email if you don’t hear back in a set number of days. How does this work? It’s simple really. EmailOracle inserts an image into each email you send. When that email is opened by the recipient, a call is made to EmailOracle’s servers to get that image. And this lets them know the email has been opened. They then send that information to you by way of a dashboard that is built into Gmail thanks to the plug-in (or on their site). It’s a nice little trick that MailChimp and other mail-tracking services use as well. But MailChimp and the rest are mainly geared towards email marketing. EmailOracle is going right after individual users. The service includes a base, free layer which allows you to track up to 20 emails a month. People who wish to track more can sign up for the Basic, Deluxe, or Pro accounts which cost $9.95, $19.95, and $99.95 a month, respectively. Each tier gives you access to a higher number of tracks per month (Pro goes all the way to 10,000), but Deluxe and Pro services also allow you to have customized signatures. This means you could do a 1 by 1 pixel image for the tracking — meaning it would be basically invisible to recipients.
That last bit may be a little unnerving to some. After all, I think we all lie from time to time about not having read an email when we actually have. But EmailOracle does allow for opting-out of this tracking if you click on the image in the email you receive. But again, if that’s a 1 by 1 pixel image, you’re probably not going to see it. In terms of installing the plugin and giving EmailOracle access to your Gmail account, the company has this to say:
Aside from the tracking ability, the reminder notifications are very useful too. Overall, this seems like a very useful add-on for Gmail. And maybe the best one ever depending on how creepy you are. The EmailOracle team was nice enough to offer 500 TechCrunch readers 200 additional tracks a month for free if you sign up with the code TECHCRUNCH1010. Your “I didn’t open your email yet” excuse just went extinct. Information provided by CrunchBase
I have fond memories of the old days of dial-up AOL (and no, not just because they’ve acquired us now). I remember thinking how stalkerishly awesome it was that I could see if another AOL user had read the email I had sent them, if they hadn’t replied yet. Then the Internet had to come along and ruin everything. But wait, a nifty startup just popped onto my radar which brings that functionality to Gmail. EmailOracle is going to seem like a nightmare to some people at first glance. But it’s actually really cool — and smart. The service, which is a browser plug-in, augments Gmail to make it easy to track any message you send, get analytics on it, and send yourself reminders about the email if you don’t hear back in a set number of days. How does this work? It’s simple really. EmailOracle inserts an image into each email you send. When that email is opened by the recipient, a call is made to EmailOracle’s servers to get that image. And this lets them know the email has been opened. They then send that information to you by way of a dashboard that is built into Gmail thanks to the plug-in (or on their site). It’s a nice little trick that MailChimp and other mail-tracking services use as well. But MailChimp and the rest are mainly geared towards email marketing. EmailOracle is going right after individual users. The service includes a base, free layer which allows you to track up to 20 emails a month. People who wish to track more can sign up for the Basic, Deluxe, or Pro accounts which cost $9.95, $19.95, and $99.95 a month, respectively. Each tier gives you access to a higher number of tracks per month (Pro goes all the way to 10,000), but Deluxe and Pro services also allow you to have customized signatures. This means you could do a 1 by 1 pixel image for the tracking — meaning it would be basically invisible to recipients.
That last bit may be a little unnerving to some. After all, I think we all lie from time to time about not having read an email when we actually have. But EmailOracle does allow for opting-out of this tracking if you click on the image in the email you receive. But again, if that’s a 1 by 1 pixel image, you’re probably not going to see it. In terms of installing the plugin and giving EmailOracle access to your Gmail account, the company has this to say:
Aside from the tracking ability, the reminder notifications are very useful too. Overall, this seems like a very useful add-on for Gmail. And maybe the best one ever depending on how creepy you are. The EmailOracle team was nice enough to offer 500 TechCrunch readers 200 additional tracks a month for free if you sign up with the code TECHCRUNCH1010. Your “I didn’t open your email yet” excuse just went extinct. Information provided by CrunchBase Posted: 2010-10-11 03:32:48Author:MG Siegler |



